Arriving just in time for what is sure to be an especially stressful year, the new initiative is in partnership with a national nonprofit that protects the mental health of teens and young adults called The Jed Foundation. PINK and The Jed Foundation enlisted creators and experts (including yoga instructor Leucas Miller, breathwork coach Richie "The Breath Guy" Bostock and body-positive fitness trainer Kanoa Greene) to develop original content for Press Pause, available for free now on The PINK Nation App.
Additionally, PINK teamed up with Pitch Perfect actress Chrissie Fit, who will star in and direct her own video about how to cope with stress — especially during the holidays! The light-hearted series, which launchedDec. 2 on PINK's YouTube channel, also featured cameos from other actresses like Emily Tosta and Kelley Jakle.
"Now more than ever it is extremely important for us to bring mental health awareness to young adults across the world,” Amy Hauk, CEO of Victoria’s Secret PINK, previously said of the brand's mental health push in a statement obtained by Teen Vogue. “Our emotional health impacts every aspect of our lives. Our hope in creating a space to share resources, mental health toolkits, and real-life stories around struggle and resilience is that we are able to make a positive impact – no matter how big, or how small.”