Victoria's Secret Pink

:

Press Pause Campaign

Editor

Jonathan Rouzier

Color

Coleman Mason

VFX

GFX

Production Company

Tuff Contender

Client

Victoria's Secret Pink

Agency

Director

Chrissie Fit

Description:

After launching a mental health platform entitled PINK With Purpose in September, Victoria’s Secret PINK is wrapping up 2020 with another powerful initiative. The intimates and loungewear brand announced the Press Pause program, which will provide tips from experts on how to “regroup and recharge before you react" through free content that falls into eight different categories: move, meditate, breathe, get grateful, reflect, connect, prioritize and express, according to a press release.

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