“Nikita Dragun took a stand against Victoria’s Secret’s controversial casting comments made by parent company L-Brand’s chief marketing officer Ed Razek about transgender models. Proving that anyone can be a “fantasy”, Dragun creating her own Fantasy Bra commercial.”
On Instagram, Dragun wrote, “Dear Victoria’s Secret, you said trans women can’t sell the ‘fantasy’ so here I am as a TRANS WOMAN selling the FANTASY! ?? Everyone is beautifully unique. Embrace your differences. Stand tall in who you are! Live your fantasy and don’t let anyone tell you otherwise.”
"A lot of people probably don't want to see me succeed, but ... I just want to create things that, as a beauty lover, I feel are lacking in the industry," Dragun stated during an interview on Good Morning America.
In another post, she said that, “This is not a hate campaign, but instead PROOF that ANY woman (trans or not) is a fantasy! Be ur own angel”
The video went viral in less than 24 hours and has reached twice as many viewers than the 2018 Victoria's Secret Fashion Show, which suffered its lowest ever TV ratings in 2018 with 3.3 million views.
She additionally stated, “I could really care less about who Victoria’s Secret decided to cast in their fashion show. I get it, it’s their brand, it’s their fashion show. To me, my issue and problem is the fact that they were making discriminatory comments to trans women and plus-sized women. And also thinking that we, as trans women or plus-sized women, can’t sell a fantasy. That to me was the annoying part.”
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