LABATT BLUE
Undomesticated ATV
Editor:
Jonathan Rouzier
Director:
Rory Braunstein
Production Company:
Ammirati
Zwick Post's Jon Rouzier teamed up with Ammirati on this rad piece. Riding an ATV down the backroads on a mountain top, The Labatt Blue bear expressed his “inner wildness” through the “Get Undomesticated” campaign, for the popular Canadian beer and “the No. 1 Canadian import in the US.”